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How Social Media Conspiracy Could Impact the Market

What happens when a viral conspiracy theory collides with billion-dollar infrastructure companies? We may be about to find out. A viral social media thread claiming that San Francisco 49ers players potentially suffer more injuries due to their practice field's proximity to an electrical substation has jumped from Twitter feeds to mainstream coverage, including a Washington Post article titled "An injured NFL team, a power substation and a theory that won't fade."

For investors, the truth of the claim matters less than its potential market impact. Using our Unstructured Data Terminal (UDT), we analyzed risk factors in 10-Ks from publicly traded electric utility companies to understand how this narrative could affect stock prices and operations, regardless of scientific validity.


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