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Before the First Whistle: The World Cup Stocks Already Moving
The FIFA World Cup is the single largest recurring sporting event on earth. Held every four years, it commands global viewership in the billions, generates hundreds of billions in economic activity, and for 30 to 40 days reshapes attention, spending, and consumer behavior across dozens of industries. The 2026 edition is the biggest yet: 48 teams, 104 matches, 16 host cities across the United States, Mexico, and Canada.
