Applying Big Data Sentiment Analysis to Donald Trump

January 27, 2016
Joe Gits

At Social Market Analytics we specialize in sentiment for capital markets.  However, our technology can be leveraged in many areas of sentiment.  As we expand our capabilities to look at other topics I thought it would be interesting to open up the fire hose to the full Twitter universe and capture sentiment on the current conversation about candidates and issues – boy is it!   With the upcoming debate and Iowa Caucuses we are getting a lot of good stuff on the political landscape.

Donald Trump skipping the debate is bringing strong reaction.  Sentiment for Trump the candidate has dropped quickly over the last 24 hours since he announced he wasn’t participating in the debate and his ongoing feud with Fox News.

The chart below illustrates the real-time tone of the conversation and the change of sentiment over the last 24 hours (4:00pm central 1/27/2016)  for Donald Trump as calculated by our engine.  The Yellow decreasing line represents the falling sentiment for Donald Trump and the red line illustrates the conversation is overall negative over the last 24 hours.

This is early data from our expanding capability to look at other topics, I  thought our readers would find it interesting.   To learn more about our capabilities please contact Social Market Analytics at

Keep in mind this is over the last 24 hours and will definitely change so stay tuned!!!

trump sentiment





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